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Google Ads Step-By-Step
Introduction to AdWords
Signing Up For Google Ads (2:50)
Billing (4:20)
Introduction To AdWords (6:22)
Adwords Jargon (9:08)
How The Auction Works (3:49)
Keywords & Match Types (13:10)
Head Keywords Vs. Longtail Keywords (9:26)
Quality Score (11:50)
Account Structure
Intro To Account Structure (9:53)
Account Structure - Part 2 - Additional Tips (8:31)
Interface
Overview Tab (1:54)
Campaigns Tab (5:22)
Ad Groups and Keywords Tabs (4:57)
Settings Tabs (7:11)
Ads and Extensions Tab (6:18)
Opportunities Tab (3:31)
Change HIstory (4:04)
Auction Insights (4:54)
Reporting (7:53)
Ad Preview and Diagnosis Tool (3:51)
Keyword Statuses and Troubleshooting (7:43)
Campaign Settings
Locations - Part 1 (10:17)
Locations - Part 2 (8:07)
Bid Strategies (13:31)
Languages (1:54)
Budget (5:16)
Ad Scheduling (2:54)
Ad Rotation (2:55)
Devices (4:00)
Ad Testing
Ad Testing 101 (7:59)
How To Test Ads (8:57)
Let's Create a Test (2:52)
Ad Extensions
Ad Extensions Overview (5:28)
Where To Find Ad Extensions (3:05)
Sitelinks (6:13)
Call Extensions (4:25)
Callout Extensions (2:13)
Message Extensions (4:21)
Structured Snippets (1:53)
Review Extensions (1:41)
Promotion Extensions (1:24)
Location Extensions (2:29)
Price Extensions (2:51)
Create Your Campaign
Getting Started (3:39)
Keyword Research (11:47)
The Two Ways To Add Keywords (2:04)
Creating Match Types to Copy/Paste Into AdWords - Part 1 - (6:00)
Creating Match Types to Copy/Paste into AdWords - Part 2 (2:48)
Introduction to Adwords Editor (2:05)
Adwords Editor Part 2 - Interface and Simple Edits (5:28)
Adwords Editor Part 3 - Bulk Edits with Spreadsheets (5:10)
Creating Account For Upload in Editor - Part 1 (10:01)
Creating Account For Upload in Editor - Part 2 (8:39)
Setting Your First Page Bids (5:09)
Creating Ads (13:30)
Setting Bids (12:07)
Ad Statuses and Troubleshooting (5:29)
Conversion Tracking
Intro To Conversion Tracking (12:57)
How To Install Conversion Tracking (3:24)
Remarketing
Intro To Remarketing (4:32)
Grabbing Your Remarketing Code (2:27)
Creating Lists (6:33)
Create Your Remarketing Ads (10:49)
Optimization
Mining Search Queries (8:48)
Limited By Budget (5:35)
How To Reduce Lead Costs (8:34)
Why Are My Conversion Rates Low? (10:49)
Adding Negative Keywords (11:03)
Measuring ROI - ROAS Vs. ROI (12:40)
Call Tracking
Intro to Call Tracking (4:01)
Signing Up (2:56)
Buying Numbers (3:54)
Installing Conversion Code (1:42)
Testing - Let's Make Sure Everything is Swapping! (1:30)
Integrating Google Analytics With AdWords (6:00)
Using CTM with Call Only Ads (2:52)
Call Only Ads
Creating Your Call Only Ads (8:29)
Call Only Ads 101 (6:18)
Measuring Call Only Ads (3:21)
Optimization Resources
Optimization Metrics Cheat Sheet (Excel)
Optimization Metrics Cheat Sheet (PDF)
Low Lead Volume Troubleshooting (PowerPoint)
Low Lead Volume Troubleshooting (PDF)
High CPA Optimization Troubleshooting (PowerPoint)
High CPA Optimization Troubleshooting (PDF)
Bid Adjustments
Intro To Bid Adjustments (4:48)
Device (4:46)
Location (8:17)
Time of Day (10:02)
Multiple Bid Adjustments - What Happens? (3:29)
Measuring ROI - ROAS Vs. ROI
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